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Tourism principless & practice

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This is the first comprehensive British textbook on tourism written specifically for students at under- graduate level. It not only attempts to provide a way of thinking about tourism but also aims to provide a set of guiding principles with which to approach the study of this exciting subject area.rnrnThe text presents a holistic approach to the subject and is structured around the 4 key elements of tourism demand, destination, the industry and government organisations, and marketing. It offers a thematic approach, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex discipline.

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Detail Information

Series Title

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Call Number

910.2 Coo t

Publisher

: Longman Group Limited., 1996

Collation

290 pages

Language

English

ISBN/ISSN

0-582-28694-8

Classification

910.2

Content Type

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Media Type

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Edition

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Subject(s)

tourism
principles & practice

Specific Detail Info

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Statement of Responsibility

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